In outdoor advertising, the viewer has only a few seconds to take in the message. So the main task was to correctly prioritize the clinic’s name, medical services, contact number and additional information. The visual structure is built so the main messages are readable even from a distance, and the medical topic is clear without any further explanation.
The layout is divided into several perception levels. The main service name and phone number form the first level, the list of diagnostics forms the second, while legal and clarifying information remains secondary.
